Instagram Launches ‘Checkout on Instagram’ to Facilitate In-App shopping

After edging towards eCommerce for some time, and evolving its various tools to better facilitate on-platform shopping, Instagram is currently taking the next step with the introduction of a brand new checkout option within the app.

As you can see, the new process takes Instagram’s ‘Shopping Tags’ to the next level – currently, rather than a ‘View on Website’ button once you tap through, users can see a ‘Checkout on Instagram’ option, which will enable them to make a purchase right there and then, before returning straight back to their Insta feed.

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